As the lead UX/UI Designer, I was responsible for creating the “Stronger” mobile app using Figma. The main challenge was to develop an intuitive and engaging solution that would help users adapt their workout routines, supplementation and nutrition plans all in one seamless experience.
Challenge
Details
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Research & Wireframing
Before arriving at the final layout and visual design for the Stronger app, I dedicated a significant part of the project to understanding user needs, business goals, and usability best practices. With a clear understanding of the requirements, I began the ideation process through hand-drawn wireframes and low-fidelity sketches. This allowed for quick experimentation with different navigation flows, information hierarchy, and user interactions—always focusing on clarity and simplicity.
User Research:I started the process by conducting user interviews and benchmarking existing fitness apps. The insights gathered helped me map out common frustrations, unmet needs, and usability opportunities. Personas and user journeys were created to guide every design decision.
Screen Production
All the visual development for the Stronger app was carried out in Figma, from the earliest wireframes to the final high-fidelity prototypes. The project was structured in organized pages and flows, making collaboration and iteration much more efficient.
Results
The final design delivered a seamless and motivating experience, encouraging users to stay consistent and achieve their fitness goals. This case demonstrates my ability to manage the end-to-end UX process, from research and ideation to polished UI, always focusing on real user needs and business goals.
