Visual identity

Complete branding system designed for scalability across digital and print. Includes logo, color palette, and branded materials to reflect movement, trust, and clarity.

Complete identity for a premium skincare brand, including logo design, elegant color palette, and packaging for the full product line. All crafted to reflect a refined and natural essence.

Branding inspired by health, clarity, and care. The turquoise and red palette was chosen to evoke freshness, vitality, and medical trust supporting a clean, reliable look across all brand materials.

A bold and modern identity for a tech company focused on innovation. The custom logo brings movement and modernity, while the blue gradient palette reinforces technology, trust and connectivity.

A vibrant rebranding for a healthy food brand, focused on natural products. The new identity combines bold colors and clean typography to reflect energy, flavor, and well-being.

Here you'll find a selection of visual identity projects I've created over the years.

Each one was crafted with care blending strategy, style, and personality to help brands express who they are and connect with their audience in a meaningful way.

Context

This is a collection of visual identity projects I’ve created over the years. Each one has its own personality, but they all follow the same mindset: turning a brand’s essence into something clear, beautiful, and consistent.

I believe a strong identity speaks for itself, my job is to make sure it speaks the right way, with the right tone and visual balance.

Details

Time Frame:

2016 – Present

Role:

Art Director, Brand Designer

Involvement:

Logo Design, Brand Guidelines, Digital e Print

Results

Through branding and visual identity, I help brands go beyond looking good. I help them feel clear, authentic, and aligned with their purpose.

The visual systems I design support consistency, recognition, and emotional connection across every touchpoint from packaging and print to digital platforms.

Whether it’s refreshing a traditional brand or building a new one from the ground up, my work has helped businesses express their personality, stand out in competitive markets, and connect more meaningfully with their audience.

Via Road

Dantua

Totality Bio

NIT Brasil

Grings